True & Dishy Tales from a Theatre Press Agent
Praise for BACKSTAGE PASS TO BROADWAY
“Take this backstage tour from an insider who lived it. Like Susan, this book is smart and funny.
— TV icon HENRY WINKLER
— HARRY HAUN, Playbill Magazine
Susan L. Schulman is one of Broadway’s best press
agents. Everyone knows that. Now, with this book,
we can see why her publicity and marketing ideas
have flled theaters. Her shockingly honest, funny,
and insightful reporting of how this amazing industry
really works makes this a captivating, easy read.
From her unique vantage point we get the down and
dirty, and it makes us admire her even more.
— TV, flm and stage star JOHN DAVIDSON
HELIOTROPE BOOKS has publishing Susan L.
Schulman’s memoir, BACKSTAGE PASS TO
BROADWAY True Tales of A Theatre Press
Theatre press agent Susan L. Schulman has
worked with some of Broadway’s most talented and
creative people -- sometimes behaving badly and
often with astonishing grace - as they struggled to
create theatre magic. In this entertaining, dishy
book, she turns the spotlight on what goes on behind
the show curtain, sharing true tales of her life in the theatre.
A New York City ‘theatre kid’ who waited outside stage doors, not for autographs, but to tell actors how they had
enhanced her life, Schulman began her career as the Golden Age of Broadway seemed to be ending. Yet she
handled the publicity for such Broadway shows as Johnny Mercer’s DREAM, Bob Fosse’s DANCIN’, Larry
Gelbart’s SLY FOX, Rodgers & Hammerstein’s STATE FAIR,
APPLAUSE, DEATH OF A SALESMAN, A STREETCAR NAMED
DESIRE, SCAPINO, DEATH AND THE MAIDEN and REQUIEM FOR A
She shares her adventures working with Mary Martin, George C. Scott,
Lauren Bacall, Yul Brynner, Robert Redford, David Merrick, Bob Fosse,
Raul Julia, Zero Mostel, Vanessa Redgrave, Henry Winkler, Lesley Ann
Warren, Katharine Hepburn, Glenn Close, and many more.
Schulman has survived some spectacular theatrical train wrecks including the play that killed Zero Mostel,
legendary producer David Merrick’s last hurrah, and a fading film diva who undermined her own return to
Broadway. Schulman also explains what a theatrical press agent does, how she does it, and how theatre
promotion has changed since she began.
Broadway’s top graphic designer, Frank Verlizzo, known as FRAVER, has designed the cover for BACKSTAGE
PASS TO BROADWAY.
BACKSTAGE PASS TO BROADWAY is available in paperback and ebooks via Amazon.com [ebook/paperback] and
Barnesandnoble.com as well as at the Drama Book Shop, 250 West 44th Street, and Theatre Circle, 268 West 44th Street, NYC.
© 2013, Susan L. Schulman. All rights reserved.
Cover design by Frank Verlizzo
Susan L. Schulman on THEATER TALK, which aired
November 22, 2013 on Channel 13 and was
re-broadcast on PBS stations around the country.
click to go